Our Story

SightLine Ophthalmic Consulting was created by three professionals whose paths crossed at the University of California Berkeley School of Optometry. Dr. Michelle Hoff and Dr. Isabel Kazemi were Instructors in the Optometry School and had been classmates some twenty years ago. Ms. Mindi Lewis was an Instructor in the Eyewear Clinic and a veteran in the optical industry.

All three quickly discovered their shared enthusiasm for ophthalmic optics, lenses, frames, and belief in providing their patients with the best vision possible with appropriately prescribed, designed, and fitted eyewear.

The blend of their experience in optics, marketing, and business is magical. As a team, they share a passion for teaching, training, and developing professionals to become competent and confident.

SightLine Ophthalmic Consulting is committed to helping vision care professionals through education and training to elevate their patient care and business revenue. We are a team of ambitious, highly experienced professionals who are innovative and committed to excellence in all things ophthalmic.

Our Mission

We Believe In

Inspiring and empowering vision care professionals through customized, quality and impartial education and training.

Applying practical optical knowledge, principles, and best practices to create the optimum patient experience.

We Value

Unbiased technical ophthalmic information utilizing science-based data and research.

Measurable goals for clients and ourselves.

We Strive To

Enhance our clients' success and profitability through education, training, and motivation.

Be ecologically conscious by minimizing our impact on the environment.

Meet Our Team

Michelle J Hoff
OD, FAAO, ABOM, FNAO

Optometric education is Dr. Hoff’s passion and her profession. She believes that being both an optometrist and an optician gives her a unique and broad perspective when educating, training, or treating visual disorders with ophthalmics.

Dr. Hoff is a graduate of the University of California Berkeley School of Optometry. She was a staff optician from 1990 -94 and has since been a faculty professor. During her career at Berkeley, Dr. Hoff has been an instructor in several clinical laboratory courses and a clinical instructor in the Eye Wear Center, Primary Care, and Binocular Vision clinics. She also has experience in retail optical sales and management, as well as private practice.

Her commitment to community service led her to create Mindful Eyes Foundation, with a mission to serve the adult low income and homeless population in Alameda County, California.

Dr. Hoff has been a resident of California since 1982. She currently lives in Contra Costa County with her husband. They have three amazing children but are empty nesters now and enjoy concerts, traveling, and outdoor adventures.

Isabel Kazemi
OD, FAAO

Dr. Kazemi practiced for almost two decades in private practice in San Francisco, after graduating from UC Berkeley School of Optometry, where she returned to as a full-time faculty member and clinical instructor at the school’s Eyewear Center and as an attending instructor at a Community Clinic. Dr. Kazemi embraces her role as an educator and patient care provider, lecturing locally to students, faculty, community optometrists, and nationally at the American Academy of Optometry Meetings.

Dr. Kazemi's commitment to education, community service, and patient care is evidenced by awards, such as a Certificate of Honor for Outstanding Service presented by Mayor Gavin Newsom and the City of San Francisco as well as a Certificate of Recognition for Continued Support Assisting Businesses presented by the U.S. Senate.

Dr. Kazemi is excited to offer continued support to vision care alongside the industry’s top-notch professionals. She resides with her husband in San Rafael, California. She is a proud parent of two adult kids and enjoys traveling, reading, and cultivating friendships.

Mindi Lewis
MA, ABOC, FNAO

Mindi Lewis’ career in the optical industry began as an Optometric technician working in a solo OD practice. From there, a fabulous career journey unfolded over almost four decades.

Mindi brings a unique and strategic combination of skills and experience with her roots in opticianry and optometric technology, along with more than three decades of business experience. She was recently on the optical faculty at UC Berkeley School of Optometry and is a frequent ABO lecturer. She was on the Primary Eyecare Network faculty for several years and the Managing Editor of the 2020 Opticians Handbook, part of the 2020 magazine, and Jobson Medical. Her corporate experience spans marketing, training, quality management, national account sales, and customer service at SOLA Optical, Carl Zeiss Vision, Vision Ease Lens, and Essilor.

Her qualifications and educational background are an AS in Optometric Technology, St Petersburg College, BS in Allied Health Education. Ferris State University, and MS in Organization Development Psychology, Sonoma State University. She held a Florida State Board Opticianry license and is ABOC certified and a Fellow of the National Academy of Opticianry.

Mindi lives in Petaluma, California, with her husband, Craig, and dog Max. She dedicates time to volunteering and women’s philanthropy and enjoying the food and wines of Sonoma County.

Training Sessions, Workshops, Lunch & Learn, Conference Lectures

Includes Pre-Meeting & Post Report

We offer expert recommendations to improve your ophthalmic business. We work directly with you to create educational and training plans that fit you and your business.

Plan your session
$250 Consultation Fee
Applied toward services, if retained
One-on-One
Small Groups
Doctor & Staff